Lotte Fitting Dongdaemun store was forced to close at the end of 2020 due to the severe impact of the new crown pneumonia (COVID-19), and returned to the “Dun Don Dongdaemun” four years later. Lotte is also named after the company. It’s not just the name that has changed. The operator Lotte Asset Development has also changed its positioning from the existing downtown branch to an “experiential shopping center with a cultural complex.” As foreign tourists show signs of recovery, they are beginning to flap their wings. On the morning of the 27th, they visited the Dongdongdaemun branch on Euljiro 6-ga, Jung-gu, Seoul, just in time for the opening. The front door of the store on the first floor is too noisy. Lotte’s popular IP character “Belly Bear” greets customers with his huge body. There are three underground floors and eight floors above ground, with a retail area of about 16,000 square meters.The total floor area of Uniqlo on the first floor is 1,558 square meters (about 470 square meters), which is in stark contrast to the 18 women’s clothing stores on the third floor of Daiso. The entire floor is also used. The storefront is square with an escalator in the middle to display products. With an area of 1,800 square meters, it is the largest Daiso store in the Dongdaemun business district. As Daiso has recently become a hot spot for foreign tourists, Lotte Asset Development has significantly increased the area of Daiso stores. This is part of its strategy to focus on famous flagship stores. There are also second-hand luxury brands Viva Trading, Ashley Queens and Yeonmun-gun Pub & Cafe. “The ground floor of Dundon Dongdaemun is very spacious and it is very convenient for shopping because you don’t have to go up and down the stairs,” said Kang Jeong-woo, 28, who met him at Daiso. There is a home appliance store “THE NANO SQUARE”
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